By the end of 2019, the coworking space industry is expected to grow phenomenally. Keeping that in mind, every coworking space provider wants all the boxes in their checklist are ticked. Whether it’s about building an attractive workspace or staying ahead of the competition, it is crucial to offer an environment that is ideal for innovation, creativity and collaboration.
To help you out and give further insights, here are five important strategies that can help you make your coworking space more work-friendly spaces by the year’s end. Have a look –
Add spark to your existing office layout
About 84% of people who use coworking spaces are more engaged and motivated.
Coworking spaces make people feel more engaged and motivated. Having access to a flexible working space can be just what some people need to feel more motivated about their work.
It is true that coworking spaces are designed in such a way that they make people feel more engage and motivated with their work. And, that is because they have access to a flexible work environment like yours.
A place where people can move and think freely, and work on their ideas by sharing their knowledge with others is where truly magnificent products are built.
Still, to foster such happenings, and frequently you’re workspace layout and design really matter. There a number of things you can do to your coworking space to enhance the experience and boost productivity further.
One of the first things is to change the colours on your walls and accent areas. Studies have shown how colour psychology affects the functioning of human brains and thus, ultimately affect work productivity. Colours are also a deciding factor in improving creativity and even managing stress and health levels, among lots of other factors.
Set your brand theme aside when selecting colours for your office interiors. For e.g. bring nature to your aesthetics by adding more green. It is a natural colour, brings harmony and is very easy on the eyes. As a result, it lets people sit for long hours and keep working on. Similarly, yellow is considered good for creativity and positivity, and blue for efficiency and focus.
By playing with colours either in solid or pattern form, you can bring in a wave of fresh air in your workspace.
If colours seem like a basic input, there are other things to ramp up the aesthetics of your workplace. Addition of indoor plants is often considered a welcoming gesture within office spaces. Not only it purifies the air, but it also freshens ups the mood of bogged down people and increases productivity.
This is a clear sign that you’re promoting a healthy lifestyle by adding plants in your coworking space, but how about introducing actual health enhancers that will surely engagement and productivity?
You can begin with providing free samples of healthy snacks and later move on to a weekend Zumba or Yoga class. Regularly conducting these activities will see more people taking up one or another healthy activity depending on their availability. But nonetheless, it’ll be a great booster for your existing business.
Try these few hacks in your present co-working structure, and see improvement in not only the member engagement but sign-ups too.
Focus on attracting the individual, and not the group
By 2020, 40% of the workforce will be freelance, independent contractors & “solopreneurs”.
Which means, more people are moving towards independent work as compared to a traditional 9-to-5 setup. People are willing to try their luck with entrepreneurship. Some have even tasted the luck and successfully moving ahead with their entrepreneurial streak.
Today, there’s a local flavour in everything – from spreading your brand name to building a relationship – companies are scouting things that are common in their audiences and so should you too. With local marketing of your co-working spaces, you could see a higher sign-ups of freelancers, independent professional and even digital nomads.
It is a vital audience group and large in number. It requires much fewer efforts in finding and converting individuals as compared to running behind startups and companies. Sure, the latter increases the grandness of your co-working brand, but with more members from the freelance community can help you spread out in markets you’ve just imagined.
Since every individual has his/her own niche of work, they’ll be able to introduce your brand to an equal number of sectors. So, when defining your audience personas, you’ll be probably having tons of them!
There are several things that you can do to lure them toward your shared office spaces. Free membership, flexible renting options, free networking events, outdoor get-togethers, member facilities, pliant timings, neighbourhood events, and lot more of other things that can be imbibed within your coworking space.
A local business marketing strategy that attracts the freelancer and rising entrepreneurs will help you create a vibrant community.
Build a niche coworking space
Did you know? 1 in 3 coworking spaces in Britain is curated or serves a niche group.
Co-working spaces in the UK have understood that by running behind a diverse audience wouldn’t fetch them the desired results and hence, are working on building niche workspaces.
Shared office spaces that are focused on members from niche groups like food & beverages, technology, marketing, media & communications, etc. This helps in the promotion of a co-working space as a local hub for people from the same work backgrounds to meet, discuss things, and work on new projects together.
This step could be very beneficial for co-working enterprises having multiple locations. As a business owner, you can segregate locations depending on the type of industry that is prevalent.
Like, coworking spaces in Bangalore can cater to a rising number of tech. related companies and freelancers. Similarly, the coworking spaces in Gurgaon and Delhi can attend to the needs of startups (whether fully-formed or in the nascent stages).
Co-working providers can gain eyeballs and profits with this classification, provided that the areas selected have the required number of members.
By fulfilling the local demand, your co-working space can have a competitive edge. You can attract the members you want by hosting training events that go into greater depth on topics that are relevant to the majority of your membership.
Create chances for more collaboration
Collaboration is one thing, many members want to join a co-working space in the first place.
In fact, about 71% of coworking space members collaborate when given an opportunity.
Whether it’s to share ideas, services or knowledge, people love to collaborate in coworking spaces. However, they also need to get work done. Collaboration often comes during breaks or at the end of the day. If you want to maximize the power of collaboration, consider ways of optimising this time.
Co-working spaces often bring together professionals from a wide array of industries. From artists to website developers, entrepreneurs and many more, you’ll find professionals who have very different skills.
In addition to revising your office layout, you should plan some professional events at your coworking space.
You can schedule seminars that will teach your members about a topic that can help them be even more successful. You can plan presentations that will identify industry trends or discuss other pertinent topics. The key is to determine what interests your members and host professional events that will appeal to them.
Providing on-site facilities will encourage members to stay, increasing the number of opportunities for collaboration. Similarly, hosting luncheons can provide a productive forum for your members without encroaching on their work time.
Don’t ignore mental well-being
You’ve been doing all right all this while with your string of events and cool-office culture, but mental wellbeing of the members is what most providers forget as they tend to overdo their promotional activities.
As members want to meet new people and find newer business networking opportunities, they forget that there could be individuals who would want to focus on their work and just meet deadlines.
Off course, coworking spaces reduce the worries and sadness of working from a home, but as a workspace provider, you should offer them a welcoming work environment that also reduces mental fatigue.
As per a few studies, about 83% of members say they are less lonely since joining a coworking space.
People are more aware of the business benefits in improving their mental and emotional health. The fact that freelancers and solo workers feel less lonely in their coworking spaces is a message you can use to encourage new business and a more collaborative workspace.
When people have a more optimistic outlook, they come out of their shells and are more open to innovation, collaboration and more productive working.
As centres for innovation, coworking spaces have immense potential to change the way people do business. Providing a range of supplementary services and thinking strategically, you can help make your coworking space more effective and more profitable.
We hope, these hacks and strategies will work in your favour and by watching over the ideas you can effectively see your co-working space showing spellbinding results.
Check out some other marketing strategies that you co-working space can benefit from!