(As coworking culture is spreading it becomes important to follow rigorous marketing strategies.)
As startups are gaining a pace, coworking spaces are one of the most profitable investments to make. Although coworking is a recent concept in Indian real estate market, it is has gained grounds fast. In this age of freelancers, startups and solo entrepreneurs, there is no disputing over the growing popularity of coworking spaces. These shared work spaces allow freelancers, startups, small businesses to have private (dedicated) spaces without making huge investments on traditional office spaces. They provide businesses a professional setting for their potential clients and also be away from distraction by work from home.
Here are some tips which have proven to be gold mine for marketing your coworking business.
MEMBER SPOTLIGHT: There can be no better way to let people know about your business other than the members having already access to its benefits. Interview or create short videos of your current coworking members. This will not only help you attract new members but also build loyalty among the existing ones. It is necessary to highlight their work, accomplishments, how coworking has helped them achieve their targets and is still helping them grow. You can also adopt the practice to flash a tweet or a wall post or a newsletter celebrating your regular user on monthly or weekly basis. Also, some of your members themselves might be having huge networks. If you promote them and their business, it will ultimately be beneficial for your business. Whenever you do such a promotional task make sure it is easy to be shared by the coworkers. Invite the members to send the content and publish it with accreditation.
CREATIVE WEBSITE DESIGN: First thing that your potential coworking members will check will be your company’s website. Make sure you put in best efforts and employees for the design!
(Analysing each aspect of marketing is an important part of successful business.)
A high quality web design will help your brand stay identified and strong. Investing in an appropriate web design will work in favour of you in long run.Your visitors will be able to browse your website for longer duration if it is appealing. The longer they stay on your website, more they learn about your company and its business. Small details like font size, text colour and error free content is what makes a huge difference. Your website design must attract the targeted customers and keep them wanting more. Another important part of great web design is using right and appealing call to action. A strategically designed web page will encourage the customers to contact you immediately. Chances are high that you customers are navigating through phone. Therefore, it becomes necessary to have a mobile friendly design.
LIVE CHATS ON WEBSITE: Nowadays, live chat has become a must have tools for business. Although, companies have been traditionally there for customers through phone support but it is not always a convenient option. Live chat support is much more cheaper than a phone call and also helps your customer support executives assist several customers simultaneously. Studies have also shown that live chat help in generating more leads and making higher sales. Also, costumers like working with companies which are easily accessible and provide quick response.
HOST EVENTS: It is necessary that you establish a relation with your members beyond their coworking space.
(Engaging members in recreational and fun activities is another way to build their loyalty.)
One of the easiest way to do this is to host surprise or planned events. It is necessary that not only their work needs are met but also recreational needs. You can even opt to have a separate space for recreational activities. This will in turn let you establish a long term relationship with the members.
MEMBERSHIP PERKS: The companies which offers various perks to its coworking members are known to have attracted higher number of clients. Additional perks may include high broadband facility, day care facility, pantry services, health care, etc. For the moms working from home, day care is one of the most attractive benefits to be offered by the companies. Additionally, you can also opt for women-centric coworking spaces. Ensure utmost safety of your employees at work space and offer them hundred percent power back up so that their work isn’t hampered. A vibrant work environment with all the necessities will draw freelancers, solo entrepreneurs and startups towards your organisation.
USE SOCIAL MEDIA: Although there is no shortage of platforms to share your content to expand your business but it is necessary you choose the right platforms for communication and expanding your client base. Also, maintain a content calendar. Struggling to put the content at the last minute might lead to uploading of low quality content. Also, it is not necessary every time to create the content to promote your business. Creating an informative content is equally important to drive people’s attention. Lastly, one of the biggest tools to use for promotion through social media is use visual art. Visual images and videos have a longer lasting impression than written content.
Marketing is the most important part of your business expansion. Make sure you do it right!
