Let’s be honest – creating, managing, & running events may be one of the hardest jobs out there. You acquire an awesome set of speakers, get an astounding line of cuisine, adorn the place at every inch – and still, you can see a few participants more engaged on their cellphones than the event.
So, what can you do to take their minds off their phones and influence them to get more out of an event?
First of all, the problem is not you. You are doing nothing wrong. In fact, odds are that you’re doing everything you’re supposed to be doing, like working to make the most attracting venues, getting the most reliable caterers and arranging for the best content… but so is everyone else.
Where the problem does lies then?
Simply think about it from the attendees’ perspective. It could be that what you’re projecting through your event could be the similar theme that they might have attended before in the same year in another co-working space and with equivalent value-driven content.
So, what does it take to have individuals leave your event feeling like they truly received something in return?
Today several co-working spaces in Gurgaon, Mumbai, or Bengaluru just go into facilitating events unintentionally or for the sake of doing it. Yet, if you go behind the reason why co-working events are doing good, it is solely because of the knowledge sharing they provide. If you look at a similar event held inside the conference venue of a 4-star hotel, the number of creative minds, business people and imaginative and tech specialists is lower. Adding to that, facilities like work tables, meeting rooms, high internet speed and all the free snacks and coffee makes a co-working space a favourable spot to conduct seminars, events and meetings.
Co-working managers also need to understand that individuals are looking at them to learn and for an opportunity to mingle. As new business visionaries, many look for extra approaches to organize and to keep on developing professionally. Through these events enterprises, entrepreneurs, professionals, travellers & freelancers hope to participate in inventive events, and therefore offbeat planning of co-working events appear as a great approach to make them a hit.
As co-working community managers, the series of activities for organizing events is definitely cumbersome. But the catch here is that when following those offbeat ideas you will be using the same spaces that every other person is reserving. So, if you think your attendees consists of people who’re coming to a similar event for the third or fourth time of the year, what do you do to make is special? For this, you need to work on the similarities and highlight uniqueness that will send their interest levels to a new high.
As you search for ideas and themes for your next event, consider the amazing areas that will tell your members and visitors that they’ve touched base at an extraordinary co-working space. In addition to the fact that they should be satisfied with the event theme whilst picking unique learning will additionally help you to do execute exceptional events. For example, a few co-working spaces in Gurgaon serve as spectacular alternatives for non-customary venues. In case you’re searching for somewhere between a pop-office vibe and quirky interiors, remember these venues in the city.
Co-working events are gaining popularity, not just with the types of creativity that there organized but also with the value they drive. Imagine walking into a large group of over 150 professional discussing creative new pursuits in their fields. The levels of energy are vital, and that makes it an ideal venue for organizing an event, conceptualizing new ideas or planning new gatherings!
Considering newer alternatives to the formats of events helps in increasing the engagement. We’re all acquainted with the events where speakers and specialists talk while attendees sit inactively; this is a formula why co-working events fail. People don’t generally leave these sessions feeling smarter.
Here are few points with which you can spice up your next co-working event by combining portions of some elective arrangements like;
Pitches – In any organization, there are people working on interesting projects. Allow them to give their five-minute “elevator pitch” in which they make the case for what they’re doing and why they’re doing it. It’s a painless way to get a lot of people up to speak on a lot of projects. An added bonus for this step? Make it a competition for funding or a prize and appoint some judges, like a reality TV show.
Giveaways – Every organization is perched on huge amounts of intellectual capital. One approach to share that riches is to have executives do short, five-to-10-minute giveaways about what they’re taking a shot at, what their greatest difficulties are and what sort of assistance they require. The key here is to get individuals sharing – that prompts networking, joint effort and mutual help.
Peer-to-peer workshops – Again, most organizations have some incredible talent not just at the top, but sprinkled throughout. Consider inviting some of these experts to host workshops or informal talks. Topics could be anything from the best business books, or social media 101, or the top innovations in the industry.
Throwing in some curveballs – The most important aspect of a co-working event doesn’t need to be the fundamental part of it. Why not toss in some amazing highlights or enhancements that cost you a bit, however, can establish a major impression? Some of these could be offering chair massages, organizing a fitness program like a marathon or a yoga session for the attendees, a food-walk of the city, or just bring in a stand-up comedian!
Invite big names from the industry – Most of the co-working spaces have early-age startups as the occupants, and they need every bit of motivation they require. Inviting big names from industry, like former entrepreneurs, will be a motivating factor that would further spark innovation. You can welcome new businesses in your industry to have discussions about their experiences, viewpoints, and conceptualizing ideas.
With the few above-mentioned ideas, planning and executing fruitful co-working events would become easier for community managers. Regular events at a co-working space get the members moving, and even the ones who aren’t too eager to participate or don’t expect much interaction would come out of their shells. It is, after all, creating a good community than selling seats which make a co-working space a success. What ideas have you tried to make your co-working events a success? Share with us in the comments below!