As the demand for coworking spaces is rising so are the coworking space providers. In this highly competitive business environment, it becomes necessary to promote your business efficiently. One of the leading ways of business promotion is various social media platforms. But what must be considered is that it is not only social media which will gain popularity for your business but also the facilities and perks you provide for your coworkers. Here are some tips you can consider to use social media for your business promotion and growth.
A COMPLETE PROFILE
Having a complete profile at social media platforms is necessary. Your profile should convey your business conveniently and give the visitor the desired impression. Whenever someone lands on your page, make sure they get the required information. The profile picture should be clear, banner fit in properly, bio is complete and some content regarding your business posted on the page. Make sure to add a link of your website and contact details.
Posting regularly will ensure that your posts are frequently appearing in people’s newsfeeds. Also, visiting page with occasional posts, might not give a good impression, resulting in that the potential client won’t see any of your content again. Also, not seeing any posts for a long, client might consider your coworking to be shut down and look for other spaces.
Variety is what everybody appreciates. Post content regarding your coworking spaces, events you conduct, facilities provided, furniture installation, free trials and also your members. Instead of boasting about your coworking spaces, your content should be posted in such an appealing way that makes the potential client contact you.
USE OF GAME-CHANGING SOCIAL MEDIA TOOLS
There are some of the game-changing tools to make your work easier and gain more popularity among the targeted audiences. Some of these tools like Edgar.com, Canva, Google Analytics will prove to be a breakthrough for your content marketing strategy.
A DIFFERENT USE OF EACH PLATFORM
It is necessary that you use each social media platform differently. Instagram is one of the most popular tools for promotion. Make sure to use it as a convenient and comprehensible visual method of communicating your business to the targeted demographics. You can instead choose to post your location often at your office and include some glamorous shots along with pictures from members and guests. Promote the upcoming events and also post during the event. Another platform, Facebook, although much older but is still popular among a huge lot. Make groups and post your business updates in these groups. You will soon notice the feedback from the operators.
Although, not common but going live on Facebook or Instagram will have its own benefits. While hosting events or even during simple everyday office tasks, you can opt to go live for a while. Assess how well the strategy works for your business. If you see the targeted audience watching your feed and you get engaged in conversations real time, then surely it is a successful attempt. Make sure to do it again but not frequently.
THE FINAL KEY: INTERACTION
It is necessary to get involved in a conversation related to your business so that people get to know your business. Share posts, retweet posts, like or comment anything relevant with your business! No matter how you do it, what is important is to gain popularity and build a reputation among the targeted audiences, for which nothing can be better than constant interaction to make your presence be felt. It is not necessary to not like any of the competitor’s posts. This will not only help you create a positive relationship but also let your brand be recognized.
The highly recognized coworking spaces not only have social media presence but also have their members actively involved in promoting the space they are working at. It is necessary to encourage your coworkers to do this through personal accounts so that their social network is included within your social space.
It is important to track your performance frequently along with the above-mentioned things. You must know how your posts are gaining grounds and whether they are reaching the targeted audience or not. Certain tools like Google Analytics help you know what is driving traffic towards your website, how active you are with your conversations and other insights about your social media performance. Make sure you use them and analyze your business growth through social media platforms time and again!