There are tons of possibilities that social media brings in when it comes to reaching to bigger audiences, distributing your content effectively, or creating a following around your coworking brand.
It is where you’ll find people who will engage with your content and view your brand, thus, making it one of the convenient marketing platforms. Unlike other marketing techniques, social media has built-in analytics which gives you a concise and clear picture of your initiatives. With this, it can easily be considered that social media platforms are fast becoming the first choice for co-working spaces these days.
When it comes to promoting a coworking space, there are several speculations about the strategies that may or may not work. But, before you move ahead with strengthening your social media plan for coworking spaces, it is crucial to have a hands-on experience on the hacks that will have a major impact.
To make things easier for you, here are nine social media hacks that will help you boost your coworking brand:
To help you diversify and be more focused in your approach, here we’ve divided these hacks into two halves – the content-based and technology-based. Where the former deals with building compelling content, the latter is about efficiently managing the various platforms. Read on below:-
Content-based hacks –
Using social media as a publishing tool:
Social Media platforms are increasingly exploring options for users to move beyond simply sharing content by allowing them to publish their own content. Over the last year, LinkedIn has been growing in popularity as a publishing outlet, with many companies using the platform to boost their B2B marketing from influential articles.
Snapchat and Instagram are also evolving to allow linking features that allow users to swipe to read articles. Additionally, Facebook’s Instant Articles is becoming increasingly popular with many content creators using the feature to publish their pieces directly to the Facebook App.
Personalizing content:
There would hardly be anyone who likes to see irrelevant content online. Let’s just say, when you have the liberty to choose, why just consume anything. With audiences demanding more personalized content online, it will become a challenge to present them. Nonetheless, it will also reap the most benefits.
When you want people to interact with your brand, the last thing that you would want is a piece of generic content that doesn’t deliver value. Anything unique which has interesting news, knowledge story or something related, usually strikes a chord with the people. In fact, if your website or social channels isn’t giving what it is supposed to do, nearly 3 out of 4 visitors will disengage permanently.
Improvising on presenting more personalized content is becoming a major social media trend. As these platforms evolve, their features that serve the business will get more personalized and you have to stay sharp on that part.
Taking use of analytics data, you can guide your efforts to craft better and personalized content for their audiences. It can really uplift the creativity level of the marketers too, as new means of content distributing and tricks will get revealed in the due course.
Taking advantage of videos:
A video will only take a stronger place in online content, and therefore you need to include more of it in your strategy. Video content is highly popular and it will continue to grow in the coming years, providing more engagement and helping you build a huge following.
Video content, especially on Facebook receives a good response. You can see a good number of people commenting, sharing and liking them. And, the more they do, the more it gets popular. Using Facebook’s reporting feature you’ll be able to know how your video content is performing compared to your competitors as well as your other posts.
With deeper mobile penetration and better internet availability, more people are viewing videos than any time else. The age bracket of 18-34 are the highest consumers, who could also be about half or maybe more of your average customers. So, get out there! Brainstorm some creative ideas and make some amazing videos to engage your customers.
The average user spends 88% more time on a website with video, and landing pages with a video have been proven to see an increase in conversion rate by up to 80%. Whether you’re marketing a service or a product, incorporating your vital information and selling points through video format could be a great way to help boost your sales. Not only that but creating high-quality video content for your social media channels will help you stay on top of the wave, rather than be caught under it.
Instagram’s Stories feature and Snapchat’s entire platform also give brands the chance to create video content and share it immediately with their followers. Obviously, the video is only becoming more important. Having the ability to create that kind of content can be important for your coworking space.
Leveraging Instagram stories:
Instagram stories and polls have gained immense popularity in this year. According to reports, over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat. Therefore, if you’re interested in connecting with Instagram users you need to start learning the tricks of Instagram Stories.
Instagram Stories allows users to post pictures or videos that stay available to all of their followers as a ‘story’ for 24 hours before disappearing. The platform has gradually edited the functionality of their stories feature to almost mimic Snapchat’s entirely, offering filters, stickers, location tags and other nifty options originally coined by Snapchat.
The difference with Instagram, especially from a business perspective, is that you’re posting your stories to an audience that you have already built thanks to your photo content, which means you already have an engaged pool of potential customers or viewers to digest your stories. On Snapchat, you need to actively promote your account and get people to specifically follow you in order to see the content you’re creating for this purpose, with Instagram, your audience is already there.
Technology-based hacks –
Platform feature overlap:
These days the trend of overlapping social media platforms to showcase an event or a launch is picking up. For e.g. you might have seen brands using both Instagram and Snapchat live video features to engage their audiences in both the platforms. The same thing happens with stories features on Instagram, Facebook and Whatsapp. While the content could be the same in all of these, the main area where it differentiates is the reach and audience interaction.
It could happen that your brand has a better reach on Instagram, and you can use stories to tell them about your new launch or for sharing a workplace picture. But, wouldn’t you like the audience on your Snapchat to see the same? It’s where social media overlapping comes in.
As per many social media influencers, when it comes to live viewing of their stories, Instagram performs the best. Roughly, about 10% more viewership than other platforms on a daily basis.
As more platforms offer similar features, brands and marketers will have to be increasingly selective about which ones they invest in. Take advantage of analytics and reporting features to identify which platforms could offer you the best return, and plan your social media plan accordingly.
Messaging online through social listening:
Everybody loves to open up in front of a good listener, and that’s precisely what social listening is all about. With the use of data, you can find out the users who want to interact with your band on a regular basis and you can communicate with them. This will improve your social presence, as more people will be mentioning your brand in their conversation.
This works really well than spending your time finding out what your competitors do. Letting people talk to your directly also shows how easily approachable you are, and that you care for recommendations and suggestions. With broader mentions and messaging, you can easily see other metric s in your analytics like sign-ups and visits etc., all grow significantly.
Using web monitoring, you can collect data that can be used in your marketing strategy. When you start reverting to your customers’ questions you can safely see a bright growth of your brand on social channels. It can also tell what people don’t like to see on your brand.
It could be a particular product or the theme of the videos you’ve been posting lately. Social listening can give you valuable information about your competitors’ performance and your own audience that you can use to your advantage in your content strategy.
Responsive social content:
Is your social content responsive? If it isn’t then you better start looking for ways to make it more mobile-friendly. This is because platforms like Facebook is fast becoming almost entirely mobile.
It is predicted that more than half of Facebook’s current users will turn completely towards its mobile or app features by 2020. Since, almost 80%of the company’s revenues come from mobile ads, imagine all those mobile users you could engage with. Therefore, responsive social content is essential.
By responsive it means that irrespective of the mobile device being used – a tablet, a phablet, or a small screen phone – your content delivers the same user experience across. If you see other popular social media channels like Instagram, Snapchat, Whatsapp, or YouTube; all of them were or fast adapting to the mobile parameters. Since Facebook is a huge social media channel, it will be no time when it gets just limited to mobile phones.
Leveraging influencers:
Your brand could gain more followers if you treat your influencers as equal partners as opposed to someone who has been asked to deliver a marketing campaign. Take a look at Netflix in India for e.g.; the company is doing a commendable job by roping in stand up comedians and Indian YouTubers who are popular among its target audience.
Taking the help of influencers in order to generate awareness in the social media space is definitely a great idea. Whether they are bloggers, video creators or digital brands, you can work with them closely and create relevant content for your business.
There are few influencers who are not only capable to not only drive awareness but increase ROI too. You need to develop an influencer marketing strategy that would yield a high ROI for your brand. Mega, micro and macro level influencers who can collaborate with your brand to create textual or video content that appeals to the target audience.
Live stream:
Live streaming has its own fans. And, there are a lot of them. All major social media channels have worked hard to implement live streaming functionality into their platforms, with Instagram, Facebook and Twitter allowing you to live stream to your followers either as a personal account or as a Twitter.
Facebook offers you an easy live streaming function that will notify your followers that you’re live. Twitter partnered with trendy live streaming app Periscope for you to stream live to your audience. Most excitingly of all, however, is that Instagram has very recently developed a functionality where you can collaborate with another account to do a joint live stream, as well as the classic live streaming functionality. If your brand is on any of these platforms – you’ll be able to live stream to your audiences.
With social media platforms favouring and encouraging the live streaming type of content, we predict that generally, live streaming will become much more popular next year.
Content marketing is no longer just about creating great content for your website. It’s now become about getting your content in front of consumers where they already are, and using social media as a publishing outlet is an effective way to do so.
Social media presents so many opportunities for co-working brands to connect with their audiences, create and distribute better content, and build their following. To take advantage of all that opportunity, you’ve got to understand that these shifts happen frequently, so staying ahead of the social media trends is necessary.
