Elevator pitch is the first contact tool that you should always be ready with. Whether in business meetings, conferences, seminars, or casually even when you come across an old friend at the mall, an effective elevator pitch can help you make that first good impression.
Elevator pitch is a compact and persuasive sales speech to attract and turn leads into customers. The elevator is a hypothetical scenario, as in people meet most often in lifts or elevators, and it is when they come to know about one another. It is mostly budding startups and sales professionals who keep a sales pitch handy to promote their work/business to anyone who asks about it. But, when it is about CRE, not any elevator pitch would work. The persuasion and empathy covered elevator pitch work in favour of getting the right deal.
And, like all first impressions, an effectively planned elevator pitch helps you reach out to the potential. The subject may be over-driven, yet it’s totally valid. From a commercial real estate professional point of view, everybody that you meet could be a potential customer. That is the reason you should be ready with a quick and slick elevator pitch set on the tip of your tongue so that others can take note.
Here are a couple of tips for building up an extraordinary elevator pitch:
(Present yourself as a brand, rather than a representative of a brand.)
Feature your personal brand – Which you are, what areas do you work in, what your distinctive aptitudes are, and why you are the ideal representative for the business? An elevator pitch is another method for advancing yourself and imparting your own image to potential customers. It depends upon you to advertise yourself to get new business links. In case you don’t know what to state, think about how you would showcase yourself on your social networking pages, or on your blog, or even on your resume. Be steady and offer your accomplishments and expertness.
Keep it simple, short and easily digestible – A normal elevator speech shouldn’t be crossing the 30 seconds threshold. Would you be able to convey your value propositions within this short time frame? Even if you can’t, consider it as a “teaser” for your business. If the teaser promises to be likeable, chances are that your potential customer will take some time out to sit over few cups of tea to understand the whole thing. Your pitch should be short, yet charming; to keep the individual’s consideration and keep their interests peaked.
Demonstrate your value offering – Staying realistic; a potential customer needs to know how you can encourage them toward a profitable business. Hence, you need to throw light on what you can convey to the table that is really unique. Consider your qualities and interests, and make it unmistakable to the potential customer why you are so important and what benefits they can receive by going into a business relationship.
Practice your pitch – Before reciting the details, you need to practice the different versions of your elevator pitch to select the most effective one. It will take a couple of tries to get it right, and for that, you need to brainstorm and practice multiple times. A perfect pitch should begin with your name, position, and the company’s name that you represent. Next, elaborate on what you do, along with the years of expertise and unique professional skills that you have held in relation to the area of work that you do. Then share your accomplishments, the major achievements of your firm, and any other acquisition that you might have done. Lastly, the most important part is the invitation. Make them understand what makes your deliverables really valuable, and how your clients can reap the benefits by associating with you. These few pointers shouldn’t be looked over as these are basic ones, and along with these, you should also look for other pointers to improve your speech.
Rehearse and perform – Since you’ve conceptualized what to state in your elevator pitch, record it and rehearse. Practice it aloud in front of the mirror, or a colleague, or an existing customer with whom you have a long experience. What emerges to you? Do you sound certain? Is there any key data missing? Is your pitch essential? Practice it again and again to the point that you are agreeable and sound persuasive. As you’re rehearsing, think about these key factors: manage to stick around 30 seconds, work on your voice and pronunciation – it shouldn’t be too quick or soft, else you’ll appear fumbling in front of strangers. Sound natural and confident and press energy levels on terms where needed. Lastly, make sure it is easy to remember; otherwise, the person in front would think of a blabber and brand boasting.
When you’re conversing with a potential customer, do not fear to utter anything unmistakable
(Regular practice can be really helpful in delivering perfect elevator pitches.)
that you haven’t delivered and or promise false wins which align with the customer’s objectives. It is how you have you helped different customers, and by what means will that experience assist them in getting the best commercial real estate deals.
Make room for alterations if necessary – It’s a smart thought to have a couple distinctive elevator pitches prepared to go so you can be ready for any circumstances. You may have one pitch as first introductions, another for expos and meetings, and another for a casual presentation.
By working on the alterations, you will dependably be set up to establish a brilliant first impression.